Competitive Strategy

Competitive Strategy Workshop will take you in a journey to revisit, refresh and renew your perception of your business’ most important strategic variables and empower you to initiate a solid business strategy initiative to take your business to the next level.

We will go through the same

  • General Motors to grow its Chevy Malibo Market share by 10X (Read More)
  • Intuit to launch Quickbooks to become 6X bigger than their first product Quicken (Read More)
  • P&G to redefine Oil of Olay, to be sold for $18.99 and become a pillar for its beauty business, instead of $3.99 old and tired brand. (Read More)

This workshop will help you:

  • Decide on New Market Entry
  • Decide on the Scope of your company
  • Decide on the Positioning of your company
  • Decide on the Pricing of your company’s products and services
  • Decide on the Strategic Relationships of your company

Attended by Executive Leaders from:


  • ESRI North Africa
  • Nefertari Body Care
  • AEDCO - Arab Engineering & Distribution Company
  • El Helow Style Furniture
  • Agthia Group Egypt
  • Amiral
  • TITAN Cement
  • MAKANAK Office Solutions
  • PCE Precision Consulting Engineering
  • United Insurance

Who Should attend


Entrepreneur/Owner

CEO/President/Chairman

Marketing, Sales, Business Development Managers


General Manager/Brand Manager

Investor/Financial Analyst

Consultant/Stakeholder

Workshop Content

Competitive Analysis

You’ll understand and practice the tools necessary to conduct a strategic analysis to your industry, competitive dynamics and how your company benchmark against the competition. You’ll explore the concepts and tools used to decide on the scope, positioning and pricing for your company. Generating the input needed to design new strategy alternatives for your business.

Design New Strategy Options

Cutting the chase we will start using the five step process designed by A.G. Lafley P&G’s CEO and Roger Martin at “Playing to win” to organize our thoughts and output from the tools we learnt in a step-by-step process to engineer 3 new strategy options for our business.

Choose Optimal Strategy

As we have 3 strategic options, we’ll learn the basics of game theory and will use given game theory templates to explore decisions related to your business’ Scope, Positioning, Pricing and Strategic Relationship resulting in choosing the optimal new strategy for our business.

Need more details? Fill this form and we will call you

About The Facilitator

Abdo Magdy

Founder & Principal Practitioner, Abdo Magdy International LLC

Founder & Chairman, Egypreneur

Strategic and Executive Leader with 10+ years of demonstrated experience in leadership, executive management and startups. Acquired massive knowledge and expertise in all affairs related to starting and growing companies, through hands-on experience creating startups and advising startups for sustainability and growth. Founded Egypreneur – The Network of Egyptian Entrepreneurs, in 2008, credited of igniting the entrepreneurship/startup movement in Egypt.

About Egypreneur Academy

Egypreneur Academy is the learning and training arm of Egypreneur, committed to providing the best learning experiences to entrepreneurs and executives.

Egypreneur Academy utilizes modern, innovative learning methods to share hands-on knowledge and practical experience coupled with strong theoritical understanding to various areas of starting and growing companies. Furthermore, Egypreneur Academy provides specialized learning opportunities for entrepreneurs and executives in various economic sectors.

Available Formats

ReTreat Workshop

Out-Of-Office Experience

Classroom Workshop

Classroom Experience