COVID-19 is definitely an unprecedented crisis for many young CEOs and executive leaders in Egypt, figuring out the best way to respond could be a challenge, that's why I connected with Omnia Samra, Crisis Comms Expert to talk about what Entrepreneurs and Executive Leaders in Egypt should focus on while responding to the crisis.
Step #1: Visibility
Good examples of communication with your employees
Step #2: Speed
Start communicating quickly and own the platform
Step #3: Simplicity
Maintain simplicity in your communications
Step #4: Consistency
Communicate frequently and often
Step #5: Transparency
Maintain transparency with your communications, say I do not know
Step #6: Frontliners
Empower your frontline employees to communicate with confidence
Want to learn more about how to best respond to the COVID-19 Crisis, visit our central CoronaVirus Business Continuity Emergency Response and subscribe to the mailing list to keep yourself updated.