28 Mar 2013

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

Preview:

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake.

Reality Check is Kawasaki’s all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing “bozo explosions.”

 

“Don’t even think about trying to launch a startup without reading Guy Kawasaki’s Reality Check.”

BizEd

“Buy two copies of this book. One to rip pages out of, mark up, copy, and tack on the wall. And one to give away to your clueless colleague. Oh, better make that three copies. Four?”

– Seth Godin

“The key word in describing this book is useful. Like a good travel guide, it’s packed with smart and current advice that you can actually apply. Easy to navigate and fun to read, this is the perfect manual for business today!”

– Emanuel Rosen, author of “The Anatomy of Buzz Revisited”

“Now I know what they mean when they talk about ‘encyclopedic knowledge.’ They mean Guy Kawasaki. This book is the proof.”

– Dan Roam, author of “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures”

 

Link:

http://www.guykawasaki.com/reality-check/

About the Author:

Guy Kawasaki is the author of twelve books. He was the chief evangelist of Apple. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

His latest book is APE: Author, Publisher, Entrepreneur–How to Publish a Book. Kirkus, the toughest reviewer in the business, said this about APE, “Essential reading (and reference) for modern authors, regardless of experience.”

Kawasaki was born and raised in Hawaii. He currently lives in the San Francisco Bay Area with Wife 1.0, four kids, one dog, two chickens, three lizards, and two turtles.


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