06 Apr 2013
Jad Abumrad: Why “Gut Churn” Is an Essential Part of the Creative Process
What’s gut churn? At the 99U Conference, Radiolab creator and host Jad Abumrad describes it as the radical uncertainty that’s a core part of any creative process that really pushes the envelope. You’re entering unknown territory, and working without a map.
Using examples from Radiolab’s own evolution, Jad shares the benefits of negative feedback and how we can look out for “pointing arrows” that can help guide our work (even when it hurts).
Jad Abumrad is the host and creator of Radiolab, which reaches roughly 2 million people per month. He’s been called a “master of the radio craft” for his unique ability to combine cutting edge sound-design, cinematic storytelling and a personal approach to explaining complex topics, from the stochasticity of tumor cells to the mathematics of morality. Jad studied creative writing and music composition at Oberlin College in Ohio. He composes much of the music for Radiolab, and in the past has composed music for film, theater and dance.
In 2011, Radiolab received a Peabody Award, the highest honor in broadcasting, and Jad received the prestigious MacArthur “Genius” Fellowship.