Commercial Entrepreneur Fashion & Apparel Global Technology Entrepreneur

Technology Becomes Fashion at Telekom Fashion Fusion Awards Ceremony in Berlin

I had the pleasure of being invited to Telekom’s Fashion Fusion Challenge closing ceremony in Berlin. And what I have discovered later to be more of an honour was spending time and enjoying a thoughtful conversation with Hans-Christian Schwingen, Chief Brand Officer at Telekom who won the CMO of the year award in 2016!

What was most impressive for me as an entrepreneur is seeing Antje Hundhausen of Telekom, being introduced as the Founder of Fashion Fusion – I know how sensitive companies are in calling a staff a “Founder” of something, so it was good to see an example where “Intrapreneurship” goes beyond lip service.

The same also happened with the Founders of “Electronic Beats” despite being staff on Telekom payroll, they maintained a long term “Founder” status of the business division. It also seemed like they had to “compete” internally for Telekom resources which was pretty close to how my world of “entrepreneurship” works!

You can find more information about the impressive projects that won everywhere, but I’m sharing my personal reflections and time spent at the event.

Network Nerves

I like to start at the end, that’s why Network Nerves landed most of my attention, probably also because it was the most visually active project – and if I want to be more honest,  probably because it had the most attractive project owners as well! – Network Nerves uses “Smart Textile” to empower performers to express themselves on stage, the idea is great, the team intended to use a liquid for illumination but ran into “Mechanical” challenges so ended up using leds – the team didn’t seem to be happy about how it turned out to be. As an Engineer, I promised to look at the issue and offer support on resolving it, the market is niche and tricky, but this could be something.

Project Love

Project Love left me in awe, at the beginning it seemed very simple and basic business model of providing “PLus Size” with wardrobe options with a better fashion taste, but I was impressed to see their 3D scanner technology, where they can produce a 3D version of you through just an App and a scanning booth, then, you are able to pick the items that would fit it through the app, making it easier for them to identify specific size and fashion needs. On a proper scale, this project could be a winner too.

Smart Orthosis

How about you get a vibration everytime your posture is not right? Sounds a bit creepy, but Smart Orthosis offers a vest with a digital neuro-network that analyzes your posture through bluetooth connection to your phone and upon detecting a harmful posture, you get a vibration to adjust your posture. It seems to have benefits in theory, I’m not sure in practice whether you’d like to be vibrated into when your posture is not alright. Probably I would like to try that for a day and judge by the level of comfort later.

The sweetest thing at the end of the ceremony was that my friend and DJ from Canada, Sarah Barrable, managed with her smooth diplomacy and leadership skills to take over the DJ table and produced some awesome dance Music for the whole crowd! For which all our group, event staff, attendees and remaining Telekom staff enjoyed sharing and connecting..

Commercial Entrepreneur Entrepreneur Fashion & Apparel Part-time Mother

PoshShop, the marketplace for pre-owned authentic luxury goods is making it safer to shop for original items online

It was actually tailored to my late grandfather” this was my response to a colleague commenting on my grey wool suite, one of my all the time favorite pieces of wardrobe during cold winter days, today I could hardly find something as thick, well-tailored and a perfect fit anywhere.

Using pre-owned items as part of our wardrobe is not a totally foreign concept to Egyptians, items are often carried on by family members and occassionally gifted to close friends, special pieces of wardrobe carries stories, authenticity and meaning  beyond its monetary value.

It’s not very different for shoppers for luxury items, often quite expensive and very occassionally used, the market for pre-owned luxury good has been nothing but expanding and with its expansion comes the risk of falling a prey for counterfeited items. Stories of high-value purchases of seemingly original items that turns out to be copies gets plenty of people to hold back from purchasing pre-owned originals.

The risk is realized by Daria Ilina, her over a decade of experience in the luxury fashion industry and the experience of her friends falling a prey to counterfeited items has inspired her to start Posh Shop to be the destination to buy and sell pre-owned authentic luxury goods.

The black market is so profitable so sellers of fake products, sometimes purchase original receipts of boutiques, dust bags and packaging from people who have original items in order to manufacture the high copy with corresponding serial numbers, model number, color and sell it with boutique invoice. In this case the only chance to spot the fake is to inspect the item itself.” Said Daria

The verification process of these luxury items doesn’t go far from Sherlock Holmes investigations. Unless you follow a pre-defined process of testing several variables, you’d fall victim to fake copies even if you own similar items from the same brand. For this, verification can only be handled by professionals. The shop uses a verification consulting services that requires a quarterly visit and more than two dozen photos taken on a very specific manner – the angle, the lighting, the focus all affects the verification process.

And as she settles down with her Egyptian family, Daria sees the business through the goggles of sustainability.


“We are sustainable.  We are doing our small part to be environmentally responsible. Giving opportunity to re-sell what it is already manufactured, extending the lifecycle of luxury goods, we reduce polluting effect from fashion production. Which greatly affects Oceans’ flora and fauna.   Another issue, when people re-sell their unwanted designer items to somebody who will treasure them again they feel good knowing that they are part of the social responsibility program and making the good things not just for cash in return.” Says Daria Ilina, Founder of Post Shop



The Posh Shop has also created a luxury selling and exchange community, through which members can consistently update their items without the need to purchase each individual item. Daria’s passion for style also allows for member’s personal styling needs to be met with notifications of availability of suitable items.

To learn more about The Posh Shop and what kind of items are currently available visit their website and join them on Facebook and Instagram

Events News

Startup Business Circles Kick-started at Egypreneur Club

Entrepreneurship and rigidity are two aspects that rarely ever share the same grounds. Sadly, as many entrepreneurs venture into the field, they are greeted by the rigid shackles created by the government and well established businesses. Alone, it becomes almost impossible to tear down the walls of bureaucracy; but together, entrepreneurs can shift the status quo one step at a time.

Among the pillars upon which Egypreneur stands is creating a nationwide network of Egyptian entrepreneurs who can, together, create a better entrepreneurial reality where they can reach and surpass their full potential.  This network has to start somewhere, and that somewhere is our Downtown Egypreneur club.

In an emerging entrepreneurial ecosystem where sector specific support is not quite available, one’s pursuit for a suitable peer network may become overwhelming. That’s why we invite entrepreneurs from the different economic sectors to sit together and discuss the obstacles that keep them and their ideas from flourishing. In the process, they start unlocking one challenge at a time in order to break down the rigidity of their markets and sectors through a series of entrepreneurial whims.

What we have been witnessing during the active Business Circles at our club, varying between Tourism, Fashion, Pharmaceutical, Digital Publishing, Apps, and Training & Talent Development, is nothing less than inspirational. It shows how entrepreneurs, different or similar, gather under a unified cause to pick some brains and make things better.

So, if you’re an entrepreneur who has aspirations to shake the rust off your market; if you’re an entrepreneur who believes his/her idea may very well be the next trend in the field; and if you wish to explore how other minds are struggling within the same arena, you can follow our scheduled Business Circles at

For further inquiries, please email us to, or tweet your question @Egypreneur.

To stay tuned and updated, make sure to follow us on Twitter, or like our Facebook page.