I had the pleasure of being invited to Telekom’s Fashion Fusion Challenge closing ceremony in Berlin. And what I have discovered later to be more of an honour was spending time and enjoying a thoughtful conversation with Hans-Christian Schwingen, Chief Brand Officer at Telekom who won the CMO of the year award in 2016! What was… Continue reading Technology Becomes Fashion at Telekom Fashion Fusion Awards Ceremony in Berlin
“It was actually tailored to my late grandfather” this was my response to a colleague commenting on my grey wool suite, one of my all the time favorite pieces of wardrobe during cold winter days, today I could hardly find something as thick, well-tailored and a perfect fit anywhere. Using pre-owned items as part of… Continue reading PoshShop, the marketplace for pre-owned authentic luxury goods is making it safer to shop for original items online
While I was not the typical guest to this type of delicate showroom in Nasr City, the aroma pleasantly hypnotized me that I became even more curious about the story of this business. Abayology is a 6 year old fashion brand started in 2011 by two friends Maye and Heba. The business inspired by their own passion… Continue reading Abayology: How harmony and balance can be your best companions while starting and growing a business.