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3antarpreneur

3antarpreneur is the talk show for entrepreneurs discussing their needs, motives, problems, dreams and answers their questions about how to start and grow their business by our high caliber guests who have deep knowledge and experience in setting up new ventures.

will also discuss the social life of entrepreneurs and the effect of politics and the economy of the country on their businesses.

3antarpreneur will also give a chance to the entrepreneurs to pitch their ideas and businesses to investors live through the radio in a format similar to Dragon’s Den but for the radio, which is something new and has never been done before.

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You are the star

You are the star program gives the chance to entrepreneurs, young leaders and change makers to host their own 30 mins program on Egypreneur FM.

Anyone who’s interested in applying for “you are the star” http://podcast.egypreneur.com/apply and we’ll organize a competition between applicants and an entrepreneur or change maker or young leader will be chosen every week to present his ideas.

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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki

Preview:

Create Like a God

Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.

Command Like a King

Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid “death magnets” (the stupid mistakes just about everyone makes).

Work Like a Slave

Get ready for hard work, and lots of it. To go from revolutionary to visionary, you’ll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition–and poop like an elephant–spreading the large amount of information and knowledge that you’ve gained.

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you–whether you’re an entrepreneur, engineer, inventor, manager, or small business owner–to turn your dreams into reality, your reality into products, and your products into customer magnets

 

“The most original, readable, and useful guide to success in business that I’ve read… Rules for Revolutionaries will become the anthem of our time.”

– Benjamin M. Rosen, chairman, Compaq Computer Corporation.

 

Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms.”

– Business 2.0

Link:

http://www.guykawasaki.com/rules-for-revolutionaries/

 

About the Author:

Guy Kawasaki is the author of twelve books. He was the chief evangelist of Apple. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

His latest book is APE: Author, Publisher, Entrepreneur–How to Publish a Book. Kirkus, the toughest reviewer in the business, said this about APE, “Essential reading (and reference) for modern authors, regardless of experience.”

Kawasaki was born and raised in Hawaii. He currently lives in the San Francisco Bay Area with Wife 1.0, four kids, one dog, two chickens, three lizards, and two turtles.

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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

Preview:

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake.

Reality Check is Kawasaki’s all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing “bozo explosions.”

 

“Don’t even think about trying to launch a startup without reading Guy Kawasaki’s Reality Check.”

BizEd

“Buy two copies of this book. One to rip pages out of, mark up, copy, and tack on the wall. And one to give away to your clueless colleague. Oh, better make that three copies. Four?”

– Seth Godin

“The key word in describing this book is useful. Like a good travel guide, it’s packed with smart and current advice that you can actually apply. Easy to navigate and fun to read, this is the perfect manual for business today!”

– Emanuel Rosen, author of “The Anatomy of Buzz Revisited”

“Now I know what they mean when they talk about ‘encyclopedic knowledge.’ They mean Guy Kawasaki. This book is the proof.”

– Dan Roam, author of “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures”

 

Link:

http://www.guykawasaki.com/reality-check/

About the Author:

Guy Kawasaki is the author of twelve books. He was the chief evangelist of Apple. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

His latest book is APE: Author, Publisher, Entrepreneur–How to Publish a Book. Kirkus, the toughest reviewer in the business, said this about APE, “Essential reading (and reference) for modern authors, regardless of experience.”

Kawasaki was born and raised in Hawaii. He currently lives in the San Francisco Bay Area with Wife 1.0, four kids, one dog, two chickens, three lizards, and two turtles.

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

Preview:

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

 

“Guy has done it again—evangelized something useful and meaningful. This time, it’s a bottom-up business approach profound in its simplicity: Focus on what’s real and forget the fluff. And, please, read the last chapter first.”

– Pierre Omidyar, founder of eBay and co-founder of Omidyar Network

 

“A successful entrepreneur requires three things: a garage, an idea, and this book-Guy’s irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital’s web site because it would make our jobs much easier.”

– Michael Moritz, partner, Sequoia Capital

 

“When God made the universe, He took Guy’s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.”

– Geoffrey Moore, author of Crossing the Chasm

 

“It is wise to learn from your experience, but it is even wiser to learn from the experience of others. In The Art of the Start, my friend, Guy Kawasaki shares the lesson’s behind the scars of his entrepreneurial adventures and the wisdom he’s gained in the process. Guy offers field tested, practical help to anyone wanting to start a business, an organization, or even a church.”

– Dr. Rick Warren, author of The Purpose Driven Life

 

“This is a delightful, complete, and consummately practical entrepreneur’s handbook-quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There’s more good stuff in here, but this alone is worth the price of the book.”

– Clayton Christensen, author of The Innovator’s Dilemma and The Innovator’s Solution

 

“As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start. I wish it was around when I started Teach For America.”

– Wendy Kopp, president and founder, Teach For America

 

“I have built my business into an internationally famous brand, and yet, after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy’s book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book.”

– Jay Conrad Levinson, author of the Guerrilla Marketing series of books

 

Link:

http://www.guykawasaki.com/the-art-of-the-start/

Video of Guy presenting the concepts in the book: http://www.veotag.com/player/?u=fqiufigrjh

 

About the Author:

Guy Kawasaki is the author of twelve books. He was the chief evangelist of Apple. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

His latest book is APE: Author, Publisher, Entrepreneur–How to Publish a Book. Kirkus, the toughest reviewer in the business, said this about APE, “Essential reading (and reference) for modern authors, regardless of experience.”

Kawasaki was born and raised in Hawaii. He currently lives in the San Francisco Bay Area with Wife 1.0, four kids, one dog, two chickens, three lizards, and two turtles.

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Carrots and Sticks by Ian Ayres

Preview:

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.

In Carrot and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economics—the fascinating new science of rewards and punishments—to introduce readers to the concept of “commitment contracts”: an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own “commitment contracts” and collectively put more than $3 million on the line), Ayres has developed contracts—including the one he honored with himself to lose more than twenty pounds in one year—that have already helped many find the best way to help themselves at work or home. Now he reveals the strategies that can give you the impetus to meet your personal and professional goals, including how to

• motivate your employees
• create a monthly budget
• set and meet deadlines
• improve your diet
• learn a foreign language
• finish a report or project you’ve been putting off
• clear your desk

Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a “stick” (the potential loss of $50 per week to a charity he didn’t like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5,000 per smoke . . . if she would do the same for him). You’ll learn why you might want to hire a “professional nagger” whom you’ll do anything to avoid—no, your spouse won’t do!—and how you can “hand-tie” your future self to accomplish what you want done now. You’ll find out how a New Zealand ad exec successfully “sold his smoking addiction,” and why Zappos offered new employees $2,000 to quit cigarettes.

As fascinating as it is practical, as much about human behavior as about how to change it, Carrots and Sticks is sure to be one of the most talked-about books of the year.

“‘Lord, give me chastity and continence, but not yet.’  Ian Ayres has developed the pathbreaking tools that resolve Saint Augustine’s paradoxical prayer, brilliantly showing us how to escape self-defeating behavior and overcome the drive for instant gratification.”

—David Laibson, Robert I. Goldman Professor of Economics, Harvard University

 

“There are creative books, rigorous books, and useful books, but Carrots and Sticks is all three. It’s fascinating and fun to read, and my abs are in great shape too—all thanks to Ian Ayres. Bravo.”

—Tim Harford,The Undercover Economist”

 

“For about thirty years there has been increasing study of how people try to manage, and sometimes succeed in managing, their own behavior: smoking, eating, procrastinating, drinking, losing their temper, fears and phobias, games, fingernails . . . . The list goes on. Here is an entertaining report on one of the basic techniques of overcoming what the ancient Greeks called “weakness of will.” All can enjoy it; many may discover it therapeutic.”

—Thomas C. Schelling, 2005 Nobel Laureate in Economics

 

“This brilliant book will help you outwit your greatest adversary: your future self. It will give you tools that can change your life.”

—Barry Nalebuff, co-author of The Art of Strategy

*From the Hardcover edition.

 

Link:

N/A

 

About the Author:

Ian Ayres is an economist and lawyer who is the William K. Townsend Professor at Yale Law School and a professor at Yale’s School of Management. He is a columnist for Forbes magazine and a regular contributor to the New York Times Freakanomics blog. He served for seven years as the editor of the Journal of Law, Economics, and Organization, and in 2006 was elected to the American Academy of Arts and Sciences. He has previously written ten books, including Super Crunchers, which was a New York Times business bestseller and named one the Best Economics and Business Books of the Year by The Economist. He lives in New Haven, Connecticut.

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The Optimism Bias by Tali Sharot

Preview:

From one of the most innovative neuroscientists at work today, an investigation into the bias toward optimism that exists on a neural level in our brains and plays a major part in determining how we live our lives.

Psychologists have long been aware that most people maintain an often irrationally positive outlook on life. In fact, optimism may be crucial to our existence. Tali Sharot’s experiments, research, and findings in cognitive science have contributed to an increased understanding of the biological basis of optimism. In this fascinating exploration, she takes an in-depth, clarifying look at how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how emotions strengthen our ability to recollect; how anticipation and dread affect us; and how our optimistic illusions affect our financial, professional, and emotional decisions.

With its cutting-edge science and its wide-ranging and accessible narrative, The Optimism Bias provides us with startling new insight into the workings of the brain.

 

“What a treat.  A charming, engaging and accessible book written by a scientist who knows how to tell a story.”

Richard Thaler, author of Nudge

 

“Very enjoyable, highly original and packed with eye-opening insight, this is a beautifully written book that really brings psychology alive.”

Simon Baron-Cohen, author of The Science of Evil

 

“With rare talent Sharot takes us on an unforgettable tour of the hopes, traps and tricks of our brains…cutting-edge…a must-read.”

David Eagleman, author of Sum and Incognito

 

“If you read her story, you’ll get a better grip on how we function in it. I’m optimistic about that.”

Richard Stengel, Time

 

“Lively, conversational…A well-told, heartening report from neuroscience’s front lines.”

Kirkus

 

“Insightful, Oliver Sacks–y first book.”

Village Voice (Summer Book Picks)

 

“Most readers will turn to the last page not only buoyed by hope but also aware of the sources and benefits of that hope.”

Booklist 

 

“Fascinating.”

Insane Science, NPR

 

A book I’d suggest to anyone.. offers evolutionary, neurological, and even slightly philosophical reasons for optimism”

Forbes

 

“An intelligently written look into why most people take an optimistic view of life… fascinating trip into why we prefer to remain hopeful about our future and ourselves.”

New York Journal of Books

 

“Fascinating book offers compelling evidence for the neural basis of optimism and what it all means.”

Scientific American Book club

 

“Once I started reading The Optimism Bias, I could not put it down.”.

Positive Psychology News Daily

 

“A fascinating yet accessible exploration of how and why our brains construct a positive outlook on life.”

Brain Pickings (7 Essential Books on Optimism)

 

“Engaging…There are many absorbing stories and facts in this concise and well-written book…you will find yourself reflecting on its contents long after you’ve read the final page.”

makewavesnotnoise.com

*From the Hardcover edition.

 

Narrated by:

Susan Denaker

 

Link:

http://www.randomhouse.com/audio/catalog/display.php?isbn=9780307917782

 

About the Author:

Tali Sharot’s research on optimism, memory, and emotion has been the subject of features in Newsweek, The Boston Globe, Time, The Wall Street Journal, New Scientist, and The Washington Post, as well as on the BBC. She has a Ph.D. in psychology and neuroscience from New York University and is currently a faculty member of the Department of Cognitive, Perceptual, and Brain Sciences at University College London. She lives in London.

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Positive Energy by Judith Orloff

Preview:

Are you forever rushing around, fending off chronic exhaustion? Are you desperately overcommitted, afraid to say no? Do you have fang marks from being bled dry by energy vampires? Does the onslaught of violence in the news leave you drained? If so, you’re the victim of a hidden energy crisis. To resolve it you need more than traditional solutions such as eating well, getting a good night’s sleep, and exercising. Here at last is the complete prescription to stop you from feeling constantly drained and enables you to live a more vibrant life: the Positive Energy Program created by Judith Orloff, M.D.

Dr. Orloff is the pioneer behind Energy Psychiatry, a new field that addresses the subtle energetic components of health and behavior. Energy Psychiatry blends the practice of mainstream medicine with an emerging scientific understanding of subtle energies, revered by many cross-cultural healing traditions as our life force. In Positive Energy, Dr. Orloff explains this exciting new discipline and how it led her to formulate ten essential prescriptions for boosting energy, improving relationships, and combating energy vampires. The prescriptions are:

• Awaken your intuition and rejuvenate yourself–and learn the cure for technodespair and overload from emails, computers, and phones
• Find a nurturing spiritual path that fits your own beliefs and inner stirrings
• Design an energy-aware approach to diet, exercise, and health–and learn how to avoid the “energetic overeating” that sabotages attempts to lose weight
• Generate positive emotional energy to counter negativity
• Develop a heart-centered sexuality
• Open yourself to the flow of creativity and inspiration to achieve greater joy
• Celebrate the sacredness of laughter, pampering, and the replenishment of retreat–it’s not selfish to take care of yourself
• Discover how to attract positive people and situations
• Protect yourself from energy vampires with specific
shielding techniques
• Create abundance and a continuing flow of energy

The purpose of this program is to make your life easier. Each prescription has clear instructions for practicing the simple, powerful exercises Dr. Orloff gives her patients and uses herself–plus, there’s a “Treat Yourself” section to help you relax and enjoy the program’s full benefits. Following each chapter are Dr. Orloff’s interviews with luminaries who share their personal secrets about how they use a specific prescription to generate more energy. You’ll discover how Quincy Jones’s intuition opened up after brain surgery, Larry King honed his interviewing techniques, Naomi Judd recovered from hepatitis C, and Jamie Lee Curtis deals with draining people.

Dr. Orloff says, “We can’t stop the negative circumstances of our time–our cell phones will keep ringing, e-mails will keep coming, people will be rude, our children will be demanding, and bad things will happen in the world. But we can learn ways to protect our energy so that we can stay centered in dealing with the stresses that arise.” Positive Energy shows you how to slow down time to match your natural rhythms, allowing you to be fully present for your life. Learning this can make the difference between an exuberant life and one you’re always recovering from. Filled with Dr. Orloff’s warmth, humor, and compassion, Positive Energy is your tool kit for transforming fatigue, stress, and fear into an abundance of vibrance, strength, and love.

From the Hardcover edition*

 

Narrated by:

Anna Fields

 

Link:

http://www.randomhouse.com/audio/catalog/display.php?isbn=9781415903131

 

About the Autor:

Judith Orloff M.D. Biography Transforming the face of psychiatry, Dr. Judith Orloff asserts that we are keepers of an innate intuitive intelligence so perceptive that it can tell us how to heal and prevent illness. Yet intuition and spirituality are the very aspects of our wisdom usually disenfranchised from traditional health care. Dr. Orloff, who comes from a family of 25 physicians, advocates “a democracy of healing,” wherein every aspect of our being is granted a vote in the search for total health. It is our birthright, both as health-care givers and health-care recipients, to reclaim our intuition to build energy and well-being. In response to her work, The Los Angeles Times calls Dr. Orloff a prominent energy based healer. Dr. Orloff is accomplishing for psychiatry what physicians like Dean Ornish and Mehmet Oz have done for mainstream medicine she is proving that the links between physical, emotional, and spiritual health can’t be ignored., Dr. Orloff has spoken at medical schools, hospitals, the American Psychiatric Association, Fortune Magazine’s Most Powerful Women Summit, and alternative and traditional health forums and avenues where she presents practical intuitive tools to doctors, patients, and everyday people. As a board-certified psychiatrist and assistant professor of psychiatry at UCLA, Dr. Orloff exhibits great courage in drawing upon her own intuitive abilities, evident to her since childhood. Her struggles acknowledging and then finally embracing her gift of heightened intuition are chronicled in Second Sight (Warner Books). Her second book, Dr. Judith Orloff’s Guide to Intuitive Healing (Three Rivers Press) shows how breakthroughs in healing our body, emotions, and sexuality are accomplished by listening to intuition. Her latest book Positive Energy (Harmony Books) completes a trilogy of books around awakening intuition and subtle energy. Positive Energy, which has been translated into 16 languages, takes a probing look at the epidemic of exhaustion in America and how we can reverse it using specific strategies to build energy and combat draining people. Dr. Orloff begins talks by creating a bond of warmth, trust and intimacy with participants, within which they can hear and explore her ideas. Her sincerity, humor, and joy bring everyone in the audience with her—leaving everyone certain of their own intuitive abilities, as well as Dr. Orloff’s contributions to a radically new kind of medicine.

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When Genius Failed by Roger Lowenstein

Preview:

John Meriwether, a famously successful Wall Street trader, spent the 1980s as a partner at Salomon Brothers, establishing the best–and the brainiest–bond arbitrage group in the world. A mysterious and shy midwesterner, he knitted together a group of Ph.D.-certified arbitrageurs who rewarded him with filial devotion and fabulous profits. Then, in 1991, in the wake of a scandal involving one of his traders, Meriwether abruptly resigned. For two years, his fiercely loyal team–convinced that the chief had been unfairly victimized–plotted their boss’s return. Then, in 1993, Meriwether made a historic offer. He gathered together his former disciples and a handful of supereconomists from academia and proposed that they become partners in a new hedge fund different from any Wall Street had ever seen. And so Long-Term Capital Management was born.
In a decade that had seen the longest and most rewarding bull market in history, hedge funds were the ne plus ultra of investments: discreet, private clubs limited to those rich enough to pony up millions. They promised that the investors’ money would be placed in a variety of trades simultaneously–a “hedging” strategy designed to minimize the possibility of loss. At Long-Term, Meriwether & Co. truly believed that their finely tuned computer models had tamed the genie of risk, and would allow them to bet on the future with near mathematical certainty. And thanks to their cast–which included a pair of future Nobel Prize winners–investors believed them.
From the moment Long-Term opened their offices in posh Greenwich, Connecticut, miles from the pandemonium of Wall Street, it was clear that this would be a hedge fund apart from all others. Though they viewed the big Wall Street investment banks with disdain, so great was Long-Term’s aura that these very banks lined up to provide the firm with financing, and on the very sweetest of terms. So self-certain were Long-Term’s traders that they borrowed with little concern about the leverage. At first, Long-Term’s models stayed on script, and this new gold standard in hedge funds boasted such incredible returns that private investors and even central banks clamored to invest more money. It seemed the geniuses in Greenwich couldn’t lose.
Four years later, when a default in Russia set off a global storm that Long-Term’s models hadn’t anticipated, its supposedly safe portfolios imploded. In five weeks, the professors went from mega-rich geniuses to discredited failures. With the firm about to go under, its staggering $100 billion balance sheet threatened to drag down markets around the world. At the eleventh hour, fearing that the financial system of the world was in peril, the Federal Reserve Bank hastily summoned Wall Street’s leading banks to underwrite a bailout.
Roger Lowenstein, the bestselling author of Buffett, captures Long-Term’s roller-coaster ride in gripping detail. Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein crafts a story that reads like a first-rate thriller from beginning to end. He explains not just how the fund made and lost its money, but what it was about the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the late-nineties culture of Wall Street that made it all possible.
When Genius Failed is the cautionary financial tale of our time, the gripping saga of what happened when an elite group of investors believed they could actually deconstruct risk and use virtually limitless leverage to create limitless wealth. In Roger Lowenstein’s hands, it is a brilliant tale peppered with fast money, vivid characters, and high drama.

Praise for Roger Lowenstein’s national bestseller Buffett: The Making of an American Capitalist

“A delightful portrait . . . Mr. Lowenstein has done a masterly job.”

The New York Times Book Review

 

“A significant contribution to the craft of biography as well as an illuminating and comforting story for investors everywhere.”

Chicago Tribune

 

“The singular achievement of Lowenstein’s excellent biography… is that it burnishes the Buffett myth while deconstructing it with heavy doses of reality.”

Barron’s

 

“Lively, smoothly written, and elaborately researched, Buffett is likely to stand as the definitive biography.”

Business Week

 

“Thoroughly researched and perceptive . . . a highly readable account.”

Financial Times

 

“Lowenstein has accomplished something remarkable.”

Los Angeles Times

*From the Hardcover edition.

 

Narrated by:

Roger Lowenstein

 

Link:

http://www.randomhouse.com/audio/catalog/display.php?isbn=9780375418563

 

About the Autor:

Roger Lowenstein, author of the bestselling Buffett: The Making of an American Capitalist, reported for The Wall Street Journal for more than a decade, and wrote the Journal‘s stock market column “Heard on the Street” from 1989 to 1991 and the “Intrinsic Value” column from 1995 to 1997. He now writes a column in Smart Money magazine, and has written for The New York Times and The New Republic, among other publications. He has three children and lives in Westfield, New Jersey.

Categories

Execution by Larry Bossidy and Ram Charan

Preview:

The book that shows how to get the job done and deliver results . . . whether you’re running an entire company or in your first management job

Larry Bossidy is one of the world’s most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they’ve pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today.

After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world’s most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn’t just happen; they resulted from the consistent practice of the discipline of execution: understanding how to link together people, strategy, and operations, the three core processes of every business.

Leading these processes is the real job of running a business, not formulating a “vision” and leaving the work of carrying it out to others. Bossidy and Charan show the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism.

The leader’s most important job—selecting and appraising people—is one that should never be delegated. As a CEO, Larry Bossidy personally makes the calls to check references for key hires. Why? With the right people in the right jobs, there’s a leadership gene pool that conceives and selects strategies that can be executed. People then work together to create a strategy building block by building block, a strategy in sync with the realities of the marketplace, the economy, and the competition. Once the right people and strategy are in place, they are then linked to an operating process that results in the implementation of specific programs and actions and that assigns accountability. This kind of effective operating process goes way beyond the typical budget exercise that looks into a rearview mirror to set its goals. It puts reality behind the numbers and is where the rubber meets the road.

Putting an execution culture in place is hard, but losing it is easy. In July 2001 Larry Bossidy was asked by the board of directors of Honeywell International (it had merged with AlliedSignal) to return and get the company back on track. He’s been putting the ideas he writes about in Execution to work in real time.

“If you want to be a CEO—or if you are a CEO and want to keep your job—read Execution and put its principles to work.”

—Michael Dell, chairman and CEO, Dell Computer Corp.

 

“Good practical insight and advice on managing for results at firms of any size. Execution is key, and this book clearly explains what it means and how it brings together the critical elements of any organization—its people, strategies, and operations.”

—L. R. Raymond, chairman and CEO, Exxon Mobil

 

“The best-thought-out plans in the world aren’t worth the paper they’re written on if you can’t pull them off. And that’s what this book is all about. Execution: The Discipline of Getting Things Done is well written and gives sound, practical advice about how to make things happen. It is well worth the reading.”

—Ralph S. Larsen, chairman and CEO, Johnson & Johnson

 

“Larry Bossidy recognizes how execution in a business defines the true greatness of a company. He captures a lifetime of building winning formulas and puts them in a simple and practical context for executives at any level. Read it!”

—Ivan Seidenberg, president and co–chief executive officer, Verizon

 

“For those managers who have struggled to make it happen, fix a problem, get it done—or otherwise transform winning strategies into genuine results—here’s the missing medicine from two who know from long experience what works and what doesn’t. Larry Bossidy and Ram Charan offer a compelling leadership prescription, and it comes down to realism, discipline, and above all, great execution.”

—Michael Useem, professor of management and director of the Center for Leadership and Change, Wharton School, University of Pennsylvania

 

“Larry Bossidy and Ram Charan define the true meaning of leadership from an implementation point of view. Larry is the expert on productivity in the world of business, and this book demonstrates how leadership is the key to achieving ongoing financial success.”

—Richard Schroeder, cofounder of Six Sigma Academy

*From the Hardcover edition.

 

Link:

N/A

 

About the Autor:

Lawrence A. Bossidy is the retired Chairman of the Board and CEO of Honeywell International Inc., a global $26-billion advanced technology, controls and manufacturing company.

Bossidy’s distinguished, five-decade career in business began with the General Electric Company’s renowned financial training program in 1957. For the next 34 years, Mr. Bossidy served in a number of positions with GE, including Chief Operating Officer of General Electric Credit Corporation (now GE Capital Corporation), Executive Vice President and President of GE’s Services and Materials Sector, and Vice Chairman and Executive Officer of General Electric Company.

Mr. Bossidy graduated from Colgate University in 1957 with a B.A. degree in economics. He is a former member of the Board of Directors of General Electric, JPMorgan, Merck & Company and is currently serving on the Board of Berkshire Hills Bancorp. He is also an advisor to the Aurora Capital Group, a private equity firm.

Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, execution, building a high-performance organization, 21st century leadership, corporate boards and succession, he has worked with leaders of some of the world’s most successful companies, including GE, Bank of America, Verizon, Coca-Cola, 3M, Merck, Aditya Birla Group, and Tata Group.