Competitive Strategy
Competitive Strategy is one of the rarely addressed and often misunderstood topics in building a business. This Crash Course will empower you with the foundation principles of business strategy and empower you with the tools and techniques you need in decision making to navigate your market better and more effective than your competition
The course will give you the opportunity to revisit, refresh and renew your perception of your business’ most important strategic variables Scope, Positioning, Pricing and Strategic Relationships.
This crash course will help you:
* Better understand the concept of business competition
* Deciding on the Scope of your company
* Deciding on the Positioning of your company
* Deciding on the Pricing of your company’s products
* Deciding on the Strategic Relationships of your company
Course contents:
1. Concepts
Understanding the fundamental principle of business strategy, the different views on economic rents and role of competitive advantage in the survival of your business. How strategic analysis works starting with industry structure, competitive dyanmics and firm capabilities.
2. Tools
You’ll learn to use Poter’s Five Forces Analysis to analyze industries, Competitive Life Cycle Analysis to check on the competitive dynamics within industries and Firm Capabilities Analysis to understand the readiness of your business to complete in its domain.
3. Process
We will cut the chase and starting using the five step process designed by A.G. Lafley P&G’s CEO and Roger Martin at “Playing to win” to organize our thoughts and tools we learnt in a step-by-step process to engineer a new strategy initiative.
4. Exercises
Strategy is a combination of decisions, we’ll learn the tools and techniques to take decisions related to your buisness’ Scope, Positioning, Pricing and Strategic Relationship using basic logic and a little bit of game-theory.
Who should attend?
Someone who formulates and implements strategy
* CEO or President
* Entrepreneur/Owner
* VP Strategic Planning
* General Manager of a Business Unit
Someone who evaluates strategy
* Investors
* Financial Analysts
Someone who recommends future strategic actions
* Consultants
* Secondary Stakeholders
Course content is inspired by:
Harvard Business Review’s Playing to Win Strategy Toolkit – A.G. Lafley, Chairman of Procter & Gamble and Roger Martins, dean of the University of Toronto’s Rotman School of Management
https://hbr.org/product/playing-to-win-strategy-toolkit/PTWTL1-KND-ENG
Foundation of Business Strategy on Coursera – Prof. Michael Lenox, Professor of Business at University of Virginia
https://www.coursera.org/learn/business-strategy
Competitive Strategy on Coursera – Prof. Tobias Kretschmer, Institute for Strategy, Technology and Organization at University of Munich.
https://www.coursera.org/learn/competitivestrategy
Price:
700 EGP or non-members
400 EGP for Egypreneur members
Contact Egypreneur Customer Service at:
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