28 Mar 2013

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki

Preview:

Create Like a God

Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.

Command Like a King

Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid “death magnets” (the stupid mistakes just about everyone makes).

Work Like a Slave

Get ready for hard work, and lots of it. To go from revolutionary to visionary, you’ll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition–and poop like an elephant–spreading the large amount of information and knowledge that you’ve gained.

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you–whether you’re an entrepreneur, engineer, inventor, manager, or small business owner–to turn your dreams into reality, your reality into products, and your products into customer magnets

 

“The most original, readable, and useful guide to success in business that I’ve read… Rules for Revolutionaries will become the anthem of our time.”

– Benjamin M. Rosen, chairman, Compaq Computer Corporation.

 

“Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms.”

– Business 2.0

Link:

http://www.guykawasaki.com/rules-for-revolutionaries/

 

About the Author:

Guy Kawasaki is the author of twelve books. He was the chief evangelist of Apple. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

His latest book is APE: Author, Publisher, Entrepreneur–How to Publish a Book. Kirkus, the toughest reviewer in the business, said this about APE, “Essential reading (and reference) for modern authors, regardless of experience.”

Kawasaki was born and raised in Hawaii. He currently lives in the San Francisco Bay Area with Wife 1.0, four kids, one dog, two chickens, three lizards, and two turtles.